11 October 2023

The "Longest Summer" campaign launch event was an incredible evening filled with inspiration, empowerment, and a strong sense of community. We had the honor of hosting an array of remarkable speakers and contributors, including Karla Lee, CEO of the Hawke's Bay Chamber of Commerce, Fran Arlidge, who provided insights on the campaign and application process, Justine and Bayden from Kiwiesque Luxury Accommodation, and Olivia from Linden Estate. The event was a true testament to the power of collaboration and the resilience of the Hawke's Bay community.

Justine and Bayden of Kiwiesque Luxury Accommodation opened their doors to welcome attendees into their private vineyard setting in Esk Valley. Their hospitality and the breathtaking backdrop set the stage for an evening that celebrated the spirit of this remarkable region.

Adding a touch of elegance to the event, Olivia from Linden Estate brought forth their exceptional wine. Linden Estate's fine selection of wine was a testament to the quality and craftsmanship that defines Hawke's Bay. Their contribution provided a taste of the excellence that the region has to offer.

Mitzi and Twinn, the culinary masters behind the catering, delivered a feast that delighted the senses. Their mouthwatering dishes left a lasting impression, showcasing the flavors and creativity that thrive in Hawke's Bay.


Karla Lee, the CEO of the Hawke's Bay Chamber of Commerce, opened the event with a warm and welcoming address. Her words set the stage for what would be a memorable evening, emphasizing the importance of unity and resilience in the face of adversity. She underscored how the "Longest Summer in Hawke's Bay" campaign is not just about showcasing local businesses but also about celebrating the spirit of the Hawke's Bay community.

Fran Arlidge, our campaign guide, walked attendees through the campaign's mission and how businesses can apply to be featured. Her informative presentation served as a roadmap for those eager to be a part of this exciting journey. The application process is open to all businesses, regardless of size, and Fran's insights provided clarity and direction for those looking to get involved.

The first video of our campaign played in the conference room, giving attendees a glimpse into what the "Longest Summer in Hawke's Bay" is all about. Featuring Justine from Kiwiesque and the stunning landscapes of the region, it showcased the resilience and beauty of Hawke's Bay. Check it out on our facebook and instagram pages.

Let's make this summer one to remember!